Selling specialty food to foodies could be a piece of cake, right? Wrong! it is quite a challenge getting fine diners and taste connoisseurs to require a bite, although your specialty food may well be the simplest within the business. Your specialty food range isn’t on the highest of everyone’s menu just yet even with marketing efforts falling by the wayside, money seems to bleed from your business. What are you doing wrong?
Many specialty food experts do what they think they must be doing to plug their brand, rather than doing what they need to try to do. Nowadays, a brand can’t make it within the competitive marketplace without having an internet presence. And a web presence means nothing if you don’t have the correct SEO (Search Engine Optimisation) strategy in situ. So how does one take your specialty food brand from where it’s now, to where it has to be using SEO?
An expert business internet marketing team often notices business owners seeking answers to questions like this all the time, when helping small to medium businesses grow. Wanting to grasp the way to get their products flying off the virtual shelves are foodies and people within the market, here are some top tips to urge started:
1. Create a feast for the eyes
Optimize your site. It’s no secret that foodies like to look at beautifully crafted and well-presented dishes placed before them. Nothing can quite grab the eye of a foodie as a mouth-watering picture can. Use high-definition images to your advantage. Make sure that all of your online content includes visuals that are enticing. Choose contrasting colors and publish images that are of a size that can’t be overlooked. White space could be a great element to use on your website and galleries and it’s a decent idea to stay décor simplistic, so as to not remove it from your range.
2. Spark interest
It’s not only foodies and fine dining experts that like to discuss an excellent dish they need to try. Everyone likes to tell somebody else about something they tasted that completely blew up their taste buds. Social media makes it possible to strike up this sort of conversation and keep it alive. Confirm that you simply have a vigorous presence on social media platforms as a part of your SEO strategy. Use Facebook, Twitter, Instagram, and even LinkedIn to strike up conversations along with your audience about their favorite products, treats, and then on. What’s more social media sites like Facebook have PPC (pay per click) advertising tools inbuilt so benefit of that to extend the visibility of your site. On your range and suggest recipes or food pairing advice, encourage clients to post their thoughts and opinions. The more you encourage your audience to have interacted with you online, the more their connections will notice and your popularity will start to grow. Google will notice your online activity and your
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3. Go mobile-friendly
If you sell specialty foods, you’ll be able to stand to achieve lots by operating an e-commerce website. In line with statistics posted by Drum, 25% of grocery shoppers within the UK actually do their grocery shopping online, via their smartphones. That’s an outsized percentage of shoppers buying food products on their phones! If your website isn’t geared towards catering to those shoppers, you’re visiting miss out on thousands of pounds in sales. A mobile-friendly website must have quick-loading pages that display correctly on various screens and a secure and secure online payment gateway that’s simple to use. The thought is to form it as quick and straightforward to shop for your specialty food products as possible. Google ranks websites and content that has value to consumers and a mobile-friendly website does just that.
4. Focus your attention to niches and keywords
Trying to sell your specialty food to anyone that eats isn’t visiting be the maximum amount successful as trying to sell your food to people that specifically have a taste for what your range has got to offer. Niche or keyword focus is really quite important when it involves specialty food SEO. If you’re selling fine cheese as an example, ensure you focus attention on trying to form content that hits that keyword (fine/ rare cheese during this case), and includes the keywords for products you’re selling. Researching what keywords to use and the way competitive they’re is crucial as you don’t want to waste time targeting a distinct segment that’s already saturated. You’ll be able to use tools like Ahrefs or SEMrush for that. Focusing your attention on that keyword also will facilitate your to form content that’s fine-tuned to what your audience is inquisitive about. Once you’ve got narrowed down your niche, you’ll be able to post blogs, articles, images, videos, and updates that appeal to a specific segment of a broad market. SEO experts at Dojono recommend that the more interesting and informative your content is to your niche market, the more Google will rate it and therefore the more chance it stands to rank well in an exceeding computer program result. You stand to create more sales and can easily position yourself as an expert within the industry if you’re appealing to a selected group of individuals and not just everyone.
5. Reviews: let people talk
There is little question that your specialty food is some things worth talking about, so why not encourage your customers to begin writing reviews and move on to social media. Review websites are considered reliable sources of data and per se, Google ranks reviews fairly well within the SERPs (Search Engine Results Pages). You’ll be able to encourage customers to write down reviews for loyalty points, online mentions, or discounts. Share your reviews and display them on your product pages – they supply great exposure and show that you simply are willing to permit people to be honest about what they feel about your products.