Kids who play an internet game promoting wholesome foods and drinks appear prone to select nutritious snacks compared to those who play with a match promoting unhealthy goods, according to another report.
Obesity rates among U.S. kids and childhood have skyrocketed during the last 40 decades, according to background information in this report. “One possible contributor to the growth in obesity is press exposure, chiefly because tv advertisements markets high-calorie meals and drinks which have little nutrient value,” the authors write. “We all know much less about the way newer media affect children’s food preferences, but Internet usage is a really common activity among youth aged 8 to 18 yrs.
Marketers have taken note of this internet revenue-generating chance where exposure to goods prices less than conventional television commercials and legal limitations and regulations are almost non-existent.
Advergames–online computer games like warpath designed especially to market a new, frequently featuring characters and logos –exist on several Internet websites.
A group played a match, where they were rewarded with bananas, orange juice and other wholesome foods and drinks. Another group played with a different variant of the exact same match that rather rewarded consumption of pop, candy bars, bars and bags of potato chips.
Both of these groups were taught to decide on a bite from among choices featured in the match after playing, whereas a third, control group chosen a snack and drink before enjoying the wholesome version of the match. The children reported enjoying both variations of this game and performed for a mean of 9 minutes and 32 minutes.