With more than half a billion downloads worldwide, the Tiktok platform is extremely popular, especially among adolescents.
TikTok is not only the leading short video platform in Asia. It also has the world’s largest playback video community and is now the fastest-growing mobile app in the world. The app recently overtook the market-leading platforms YouTube, Instagram, Snapchat, and Facebook in terms of the number of downloads in the USA. A lot of food and drink companies promote their products here. They buy tiktok followers packages to reach their target audience.
Food and drink industry: Digital marketing on TikTok
Since the official minimum age is 13 and the majority of users are under 23, TikTok offers great potential for digital marketing, especially with young target groups. At the moment, relatively few companies seem to be active on TikTok, although the user base and intensity of use are enormous. The fast-moving content and the special way of processing tempt you to stay for a long time. You always want to see the next clip.
If you take a look at the Chinese counterpart Douyin, you will find that Chinese and Western brands are already testing different communication and cooperation approaches. From this, companies could draw valuable conclusions regarding suitable marketing measures for their own activities.
Knowing the food and drink target audience of TikTok properly
It is crucial for the success of a marketing measure on TikTok to deal with the platform itself and the target group. This way, you can tailor your content to their interests and needs. Since TikTok is a very fast-moving platform and the selection of content is large, this means that companies have to react quickly.
In order to arouse the interest of the user, the beginning of the video is also important. In general, the first three seconds are usually decisive for whether the viewer continues to scroll or stays tuned. Here it is important to immediately arouse the interest of the target group with your own video.
Having your own account can pay off, especially for companies whose food and drink products are relevant to the young target group.